The DR Company were approached by a 16 year old called Emily Fleur who was born and brought up on her family farm in Devon and wanted to set up her own rural life and wedding photography business. Her work however was largely seasonal with wedding photography being concentrated in the summer months and country sports work dominating the winter. Through this existing work Emily quickly recognised an additional market demand for equine, sports and landscape photography that would be less seasonally dependent and much sought after. To develop this additional branch of her business Emily needed new equipment and resources. Emily approached The DR Company to find out if she could access funding to buy a high-speed camera, high-resolution lens, desktop computer, marquee and generator, and marketing and advertisement merchandise.
The DR Company set up the Young Business Growth Project to help young people between the ages of 16 and 30 to start up or develop their own businesses. Emily received a free day of business advice from DR Consultant Sophia May which helped her with her application for funding and her accompanying business plan. The DR Company were running other funding programmes at the time and these helped to provide some Young Business Growth applicants, including Emily, with support for business planning, cash flow forecasting and fund sourcing, before they applied for Young Business Growth funding.
Emily is now a highly successful professional photographer having taken photos for over 250 weddings and conducted over 500 photoshoots. Her work has been featured in publications such as the Sunday Express, the Farmers Guardian, and Brides magazine. In recent months Emily has developed South West Photographers, in which Emily pulls together a group of young professional photographers from the region, providing them with a valuable promotional platform. Emily has used her skills and ambition to capitalise on the rural nature of the county she grew up in. Far from being a disadvantage, Emily has made rural life the key to her success.